ITRI strengthens its employer brand by leveraging professional networking platforms (e.g., LinkedIn) to attract talent from diverse industries. In 2024, ITRI launched the second season of its cross
disciplinary initiative ITRI Career Podcast, centered on diversity and inclusion. Through podcasts and feature articles, the initiative enhanced stakeholders’ understanding of ITRI, while internally, employee ambassadorship promoted organizational identity and pride. The campaign achieved a total of 1.71 million views, representing a 2.1-fold increase compared with 810,000 views in the first season. To further measure
brand impact, two surveys—Career Interests and Feedback on the ITRI Career Podcast—were conducted, yielding 2,682 valid responses. Results showed that 98% of respondents reported a more favorable perception of ITRI’s brand.
